Analysis of bizzare AT&T commercial?

This AT&T commercial was obviously aimed at children. It featured a young girl and boy walking through the dangerous streets of New York. These two children are obviously not from the city because their clothing is completely outrageous. No parents are in sight and the children are leaving bread crumbs to mark their trail. They walk until night which probably isn't an intelligent thing for two young children to do. They obviously get their stupidity from their parents because what normal parent would let their two young children wander in the city alone? When they decide to go home at a very late time, they realize the bread crumb trail is gone and they whip out their handy touch screen cell phone complete with a navigation system! No worries! So what was the point of leaving bread crumbs? Children watching this commercial relate themselves to Hansel and Gretel with the awesome cell phone. They then proceed to harass their sucker parents to no end. They finally give in and get their child an AT&T phone. And this is how AT&T makes the green.